Operatur Aħbarijiet
Ir-Renju Unit – ICE joħroġ stedina għal trailer tal-films għall-Gaming Technopolis
By Phil - 28 ta’ Ottubru 2015
The marketing campaign for ICE 2016 will include a film trailer which depicts the journey international visitors will be making to the Gaming Technopolis in February (2, 3 and 4: ExCeL Centre, London).
Produced by Cinebop, the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation, the trailer invites the Citizens of Gaming to enter the Gaming Technopolis, the surreal, pop-up city which is open to do business for just three days a year and which is an annual mecca for gaming professionals drawn from over 100 nations.
Jo Mayer, Marketing Director with responsibility for ICE, stated: “We know from our 2015 campaign metrics that the film trailer produced by Cinebop was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE.
“The ICE Gaming Technopolis is a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future. The message that we are sending to our international community of stakeholders is that the journey they make to Gaming’s Technopolis will be their most productive and successful of the year.”
ICE Totally Gaming huwa l-uniku avveniment tal-logħob B2B li jiġbor flimkien is-setturi tal-logħob online u offline. Jidhru innovaturi ewlenin fid-dinja meħuda mis-setturi tal-każinò, tal-imħatri, tat-tombla, tal-lotteriji, tal-mowbajl, tal-internet u tat-toroq, ICE jipprovdi perspettiva komprensiva u internazzjonali dwar il-logħob. Il-viżitaturi għal ICE Totally Gaming jistgħu wkoll jesploraw l-aktar oqsma ta’ tkabbir sħan f’logħob tal-azzard, onlajn u mobbli permezz tal-programm tal-Konferenzi ICE, li jagħti opportunità unika biex jibbenefikaw minn tagħlim u netwerking immirati.
